Samsung – Apple’s Greatest Foe?

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With a philosophy driven by design and focused on foolproof usability, Apple products appeal to a large consumer base in the US. Buyers in the American market enjoy easy-to-use phones that also look pretty (processor speed and App selection are just bonuses). And with a rabid fan base, “Apple people” stay loyal to Apple products – iteration after iteration, for better or for worse.

But can a heavyweight contender from the Android market break through and threaten Apple’s share of the smartphone market? Samsung, the arguable king of Android phones, certainly looks to be the best choice to challenge Apple for their fan base.

The third rendition of Samsung’s Galaxy S phone quietly made its way to the mobile phone market  – with Samsung pulling out all the stops to protect their new phone’s concept and design. After debuting overseas, the phone came stateside in June 2012, being touted as an iPhone killer.

The sleek design and HD AMOLED display made Samsung’s latest Android an aesthetic competitor to the iPhone. But the Galaxy S III is more than just a “pretty face,” It’s powered by a 1.4GHz quad core processor and 1GB of RAM along with Android OS 4.0 Ice Cream Sandwich.

Apple fans fear not – the tech giant is still very much innovating and will likely announce some new line of products in the fall that will keep every tech blogger, columnist, reviewer and developer on the edge of their seats. This will follow a mad dash to storefronts in person and online where you hope to be one of the lucky few to hoist the next iSomething with it’s innovative design, display and functionality.

But if nothing else, Samsung’s Galaxy S III appears to have capitalized on the Apple formula.  Could Samsung finally unseat Apple in the Smartphone market?  Time will tell.

Design, Display – these kinds of aesthetics drive the value of an investment like a smart phone. That makes Smartphone accessories that much more important. Be sure to protect your latest investment with Samsung Galaxy Skins and iPhone skins to help prevent scratches and blemishes.

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